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How it All Began

July 16, 2014

We've had a lot of people asking us how we came up with the idea to rent wedding jewelry and thought that it was a story worth sharing! So how did it all begin? Why with Sex in the City, of course!

Sitting in a movie theatre in 2008, we watched as Jennifer Hudson's vivacious character, Louise from St. Louis, introduced Carrie to the "Netflix of handbags", Bag, Borrow, Steal; where designer bags could be yours for a week or two without the retail price tag.

And there it was, that aha moment; we knew that if designer handbags could be rented, why not designer jewelry? Even better, why not designer wedding jewelry?! You might be wondering why an idea so fabulous took so long to begin. The answer? We don't know! We may have been crazy to wait so long, but we are sure glad the wait is over now!




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